Swallow is the anti-foodie food magazine, a palate-pleasing respite from gastronomic faddism. Each issue is akin to the perfect dinner party where the food is central to the event, but the conversation veers wildly around the table from topic to topic before eventually returning to the procession of morsels at hand.
Founded in 2009, each issue of Swallow is dedicated to exposing a different, often overlooked destination. The first—The Nordic Issue—revealed the then nascent Scandinavian food scene. The second one alighted on points along the Trans-Siberian express. And the third and latest issue squares its sights on one of the world’s most vibrant and exciting metropolises: Mexico City.
Released in a high-end format comparable to a coffee table book, Swallow ventures far beyond the culinary realm and features notable contributors more often found within the worlds of art and fashion. Swallow was recently named a finalist in three categories—including “entire issue design”—in the 2013 Society of Publication Designers awards. Swallow has previously garnered three British D&AD (Design and Art Direction) awards for each of its magazine related categories—photography, design, and illustration.
The sights and smells of Mexico City. Placed throughout the issue are 20 scratch-and-sniff stickers, each impregnated with the aroma of one of the the city’s many neighborhoods. Also, matadors, wrestlers, hungry cabbies, dancing girls, sacrilegious iconography, Aztec beverages, hazardous eats, ultimate tacos, dirt-cheap candy, preeminent cantinas, and more.
Softcover clothbound book, 160 pages, 9" × 12"
Issue #2 The Trans-Siberian Issue
Accounts taken along the route of the Trans-Siberian Express. From Moscow to Beijing, via Mongolia, Swallow focuses on the landscapes of lesser known culinary destinations. Stories include tea as currency, country living, porcelain politics, Russian aesthetics, Mongolian hospitality, smoking fish, illustrated full frontals, and more.
Hardcover book, 154 pages, 9" × 12"
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Issue #1 A Nordic Issue
While now established as a global culinary brand, the New Nordic scene was nascent when Swallow published its first issue. Featuring stories on piggy parts, Greenlandic monsters, alcoholic spasms, Nordic fishermen, animated fairy tales, macabre mushrooms, a young René Redzepi, and more.